Why You Should Have a Video Done on Your Luxury Listing

These days, simply listing your home isn’t enough. You need to market it and market it well. Here’s why video is essential for your luxury listing.

According to Google, 7,300 years worth of home tours were watched in a two-year span on YouTube. 

This stat alone hints as to the importance of having video done if you’re selling a property. 

However, video is even more important if you have a luxury listing. 

Luxury listings often require more top-notch marketing than run-of-the-mill properties. If you’re wondering why video is so important for a luxury listing, continue reading. 

Video Creates a Stronger First Impression

One of the first reasons to create listing videos for luxury properties is they create a strong first impression. 

First impressions are everything for a successful listing. Especially a luxury listing. 

If your luxury home comes off as less than impressive to a potential buyer at first glance—they’re probably going to move on to other luxury properties wow them from the word go. 

Video Will Make Your Luxury Listing Stand Out

Another reason why you should leverage the power of video tours is they will make your luxury listing stand out from the crowd. 

Buyers of luxury properties want to be impressed. Their higher budget means they have a range of options at their fingertips. 

Virtual 3D home tours will instantly elevate your luxury listing and give it the spotlight it deserves. Instead of being lost in a sea of other listings, a video tour will highlight the up-market features and selling points of your luxury home. 

Video Is Experiential

A video tour will allow you to virtually walk buyers through your home and provide them with the experience of it. 

Most luxury properties have a high-impact experiential factor. Whether it’s exquisite, rare, finishes, unique architecture, or immaculate landscaping, a luxury home offers a compelling experience.

The experience of a luxury property is far better conveyed in high-quality video than through still images. This is because video gives viewers a chance to virtually travel through the spaces.

It’s Convenient for Buyers

Besides highlighting and showcasing your home, video tours are also convenient for buyers. 

A video tour gives buyers a much better feel for a property than static images. They get the virtual experience of walking around your luxury listing without the hassle of physically traveling to it. 

This helps buyers refine their search and reduce guesswork. It also helps to convince them that your luxury home is worth making it onto their shortlist of properties they want to visit in person. 

Reports show that 39% of homebuyers utilize sites with embedded video in their property hunting. What’s more, 56% found video features “very useful.”

You’ll Get More Inquiries

One of the overarching benefits of utilizing video tours is you’ll get substantially more inquiries. 

According to the NAR, listings that contain video attract 403% more inquiries. 

Do You Want to Maximize Your Luxury Listing With Video?

Video and 3D tours are a powerful way to generate enhanced interest in property listings. Particularly for luxury properties. They can show off your property to its fullest potential, provide a virtual experience for potential buyers, and attract substantially more inquiries. 

Do you want to maximize your luxury listing with a video tour?

Lance McHan is an experienced real estate agent, specializing in the luxury property market. 

He and his team of experts will make your listing stand out with cutting-edge virtual tours and professional videography. Your listing will also enjoy strategic marketing and professional negotiation and transaction coordination.

Visit our seller’s page today to get started listing your luxury home.